This year The Toffie Pop Culture Festival gave 30 creatives a tent with the instruction to do anything with it that they pleased, as long as they kept they structure of the tent intact. I feel honoured to be one of the 30 creatives invited to do so, and in response I went a little wild. I covered my tent in layers of hair (photos to follow in a future post so that you can see I'm not crazy), and made a short film to be played on a loop on a TV inside the tent. Here it is. It can be interpreted in so many ways, don't be shy to let me know what you got from it.

And On The Inside , by Nicci St. Bruce.

For Toffie Pop Culture Festival 2012 Mini-exhibit.

Directed by Jade Mulvaney.
Shot & edited by Frances Kroon.
Music: 'Thief' by Markus Wormstorm, off of the album 'Not I, But A Friend'.

Special Thanks to:
Paul Ward
Johnny Miszewski
Andrea Bruce

Kirsty Jones
Markus Wormstorm.


  1. first of all congrats!! the movie is really impressive! I don't know if I get it right but for me it's like it shows the expectations about our look in today's world. It doesn't matter what you have inside it only matter how you look like...

  2. I think that the video try to say us that sometimes when we are trying to be pretty really we are hurting ourselfs.
    Nice blog

  3. I LOVED this! Definitely the strongest tent concept I saw. x

  4. so amazing!!


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